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The double context

23. 02. 2009.

Here’s a thing about Twitter that’s a bit disconcerting to me.

Twitter is a conversation, just like markets are conversations. Now in normal conversations (i.e. people sitting in a room or bar, drinkin’, smokin’, havin’ fun and conversin’) there is a single context of conversationists, consisting of the people who are there.

In Twitter, there are two contexts. The person who tweets tweets to her followers. You, as one of them, read the tweet. Your “natural” or “default” context are not the followers of the person who tweeted, but rather *your* followers. Then, when you reply (at least that’s how it works for me) you naturally assume that everyone who is reading your reply (your followers) knows the context of the original tweet (her followers). But of course they don’t. They might be intrigued and follow the link from your reply to the original tweet – or not. If no, your tweet might very well seem senseless or, more precisely, contextless.

It’s not necessarilly a big problem or a bad situation – it’s just something I’m not used to. So – a bit disconcerting. But I guess I’ll learn to live with it and grow used to it over time.

Happy tweeting!


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