Europe: Social media backwater?
I posted recently on the NowEurope site wondering about whether Europe was sleeping through the Twitter revolution. As I’ve been sceptical for a long time about Europe’s competitiveness (although I wish I could say otherwise), and as I’ve been more involved with “social media” (or whatever you might want to call it) lately, I’ve been thinking and trying to watch and observe: where is Europe in this new paradigm, particularly in relation to our dear friends across the Atlantic?
Well, here’s a measure. Mashable is arguably one of the more relevant sources of information on social media, Web 2.0 etc. etc. etc. Just today on Twitter there was a new, routine tweet: Mashable published a calendar of upcoming “Social Media and Web Events”. Well, I thought, this might be a nice oppotunity to take a rule-of-thumb measurement of US vs. Europe and the “rest of world” – which event was happening where, and, in particular, how many events from particular geographies would be listed on this calendar?
Well you probably won’t be shocked or surprised but the results were, to me, even more depressing (from a European standpoint) than I expected. US beats Europe 30:5, with Canada scoring 3 and Israel 1.
Clearly this is not an objective, committee-based, paperwork-heavy doctoral thesis and analysis. It’s just one of the more popular and authoritative web sites where flocks of experts and other interested people go for information. Probably it wouldn’t be hard to guess that Mashable carries more weight in the tech world than all the EU sites & portals put together.
So: America rocks & rips, EU plods and tags along. Not so encouraging, but better to be aware of it than close our eyes and pat ourselves on the back 🙂